Understanding the New Smidge® Website Look
You may have noticed that Smidge® looks a little different online. As part of our brand refresh, our website has received a fresh new look designed to better reflect who we are and make your Smidge® experience feel clear, approachable, and easy to navigate.
While things may look different, you’re still in the right place!
What’s New?
Our refreshed website brings our new Smidge® brand to life. You’ll notice changes throughout the site, including:
- Our new Smidge® logo and signature Smidge dot
- A fresh color palette featuring shades of indigo and lavender
- Updated fonts, imagery, and design elements
- Our newly designed product bottles and labels
- New product-category icons
- A more consistent look and feel throughout your Smidge® experience
Our new visual identity was designed around a simple idea: small things can lead to big outcomes. Even the small dot in the Smidge® logo represents how a seemingly little detail can become part of something much bigger.
A New Way to Explore Smidge®
You may also notice new icons and product categories as you browse.
Smidge® products are now organized into three categories:
Extra Nutritional Support — Supplements that go beyond the basics to support specific wellness needs.
Core Nutrients — Everyday essentials that help maintain key nutrient levels and overall health.
Digestion Support — Formulas designed to support gut health and nutrient absorption, including probiotics and digestive enzymes.
These categories and their corresponding icons are designed to help make it easier to recognize different types of Smidge® products and find what you’re looking for.
Did the Smidge® Products Change?
No! Although our website, bottles, labels, and overall appearance have a fresh new look, our products and formulas are not changing as part of the brand refresh.
The changes you’re seeing are about giving Smidge® a visual identity that better represents who we are today.
Why the New Look?
At the heart of our new website and brand identity is something that has always been part of Smidge®: a belief in the power of small.
Small truths. Small batches. Small amounts. Small ingredient lists.
We believe paying attention to the little things can lead to something much bigger. Our new look brings that philosophy to life through The Power of Small.
Having Trouble Finding Something?
We know a new website can take a little getting used to!
If you’re having trouble finding a product or information on our refreshed website, please contact our Customer Service team. We’ll be happy to help point you in the right direction — and we always appreciate hearing your feedback about your experience with our new site.
New website. Fresh new look. Same Smidge®.