At Smidge, we place a top priority on probiotic potency. We perform routine testing to ensure our products meet or exceed the stated strength of CFU's on the label up until the "best by" date. We do this for Assurance of Quality for our customers to make sure you are getting the best product possible.
You can find this best by date printed directly on the bottom of the bottle next to the lot number.
Over time, probiotics may begin to decline in potency and may drop below the stated label potency after the "best by" date.
It is fine to keep using your probiotic past the best by date as it degrades slowly but still has potency and benefit. However, if the powder gets wet, it has been activated and should be discarded.
If you have further questions, please reach out to customer support.